Evisu is a Japanese fashion brand founded in 1991 by Hidehiko Yamane, celebrated for reviving traditional denim craftsmanship. Named after Ebisu, the Japanese god of prosperity, the brand quickly gained worldwide recognition for its premium quality jeans, hand-painted seagull logos, and unique attention to detail. What began as a small operation producing a handful of jeans per day in Osaka has grown into a global icon in streetwear and luxury denim.